na INLIS000000000000637 20230516112427 0010-061600000000636 230516 0 eng 0030081475 658.8 Bat m1 Bateson, John E.G Managing Service Marketing: Text and Reading / Jhon E.G. Bateson America : Dryden Press, 1989. xv, 591 p, ; 23 cm. Marketing 658.8 Bat m