00503     2200181   4500001002100000005001500021035002500036008004100061020001500102082001000117090001100127100002200138245007000160260003600230300002500266650001400291084001600305INLIS00000000000063720230516112427  a0010-061600000000636230516                           0 eng    a0030081475  a658.8  aBat m1  aBateson, John E.G1 aManaging Service Marketing: Text and Reading /cJhon E.G. Bateson  aAmerica :bDryden Press,c1989.  axv, 591 p, ;c23 cm.  aMarketing  a658.8 Bat m