00418     2200169   4500001002100000005001500021008004100036020001500077035002400092082001000116090001100126100003200137245001400169260003600183300001500219650001400234INLIS00000000000063620160627130623                                          a0023344016  0010-061600000000635  a658.8  aEva m1  aEvans, Joel R; Barry Berman  aMarketing  aNew YorkbMacmillan Pressc1990  axxix, 743p  aMarketing